The chart shows which visual variables, as they call them, are most effective for showing qualitative or quantitative differences according to Bertin.
Jacques Bertin, a French cartographer stated that that not all “retinal variables” [size, color, value, texture, line orientation or shape of a chart] are equally effective in their ability to represent information.
This chart is also present in this great article: “The History of Data Visualization”
- dorka