December 2009
4 posts
"What is a Brand?"
A client recently asked me “What is a Brand?” I was a little bit stumped for the answer because we have been talking a lot recently about how hard it is to refine branding. There are 2 equally valid approaches.
The argument is over whether or not to define a brand in terms of the sum of all the touchpoints. For example, all of the things that a consumer experiences, from the products, website,...
How a Web Design Goes to Hell - Comic Strip →